FedExCup could be more lucrative in the future
The five-year extension of the FedExCup announced on Wednesday will include financial growth for PGA TOUR players participating in the season-long competition.
Photo by Isifa/Getty ImagesShow must go on, FedEx Cup continues at least until 2017
The FedExCup, which will now run through 2017, is a $35 million competition that awards $10 million to the champion at the end of the TOUR Championship by Coca-Cola. According to PGA TOUR Commissioner Tim Finchem, though, there could be some increasess in that bonus pool.
“How that plays out in terms of the distribution of dollars we’re not sure, but we’re certainly going forward, not backwards during this term,” Finchem said, adding there will be dollars expended to support the Cup, particularly in digital platforms with the TOUR’s new 10-year television contract.
“Some of that has yet to be worked out. But financially to the players, we will be growing during this term.”
Mike Glenn, who is the executive vice president of marketing development at FedEx, said the extension is just another part of a relationship his company has had with the PGA TOUR that dates back more than 25 years. FedEx is also the title sponsor of the TOUR event in Memphis, where it’s corporate headquarters are located..
"Being part of the PGA TOUR certainly instills pride in our team members and supports our global brand and connects with our customers in a very special way,” Glenn said. “Plus the TOUR’s leadership when it comes to charitable giving makes the TOUR a perfect fit for our FedEx culture, and we certainly look forward to continuing to build on the success of the FedExCup as we further integrate our marketing efforts with the TOUR.”
While neither Finchem nor Glenn would rule out changes in the points structure in the future, both indicated there was a comfort zone to the current system.
"I can only point to the last two years when we literally felt the winner changed shot by shot on Sunday, which is what the experts would really like to have happen every year," Glenn said. "And the drama that plays itself out now at the TOUR Championship and particularly on Sunday, when literally the winner hangs in the balance of the very next shot, that is probably best illustrated by Bill Haas’s shot out of the water on 17.
"I don’t know how much more drama we can get. And I think the changes in the point system have really contributed to that. Are there opportunities to improve it further? Perhaps. But we’re pretty pleased with where it is right now."
Finchem said he doesn’t mind people who call for changes in the points system. He likens it to annual debate surrounding the BCS, which as Finchem says, keeps college football in the conversation.
"I think the fundamental thing is the right players have won the competition," Finchem said. "I think if you look back at each of those years, the player who played the best and played a lot and played the best through the FedExCup won. Certainly without question the players who played the best were in position to win in Atlanta. And I think the structure gets us to that point.
"There are different ways to do it. As Mike just said, we’ve been looking at, for example, the volatility that occurs when you start the playoffs. And we do have some concerns about that. We’ve just determined to watch it yet for another year."
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