Equipment: What was seen at the PGA Merchandise Show

4 February 2012 07:30 GMT

The 59th annual PGA Merchandise Show came to an end last Saturday with more than 40,000 golf manufactures, golf pros and executives deciding and buying the newest and hottest products. Here’s some leftover notes from a cluttered PGA Show notebook.

PGA Merchandise Show at the Orange County Convention Center in Orlando Photo by Isifa/Getty ImagesPGA Merchandise Show at the Orange County Convention Center in Orlando

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EZ Locater

Golf lover and designer Jon Schultz has always been fascinated with the golf and especially how to attack on the green. His new inventor EZ Locator plots the location of the pins on the golf course, giving golfers an advance look at where the pins for that days round will be and helping golf course superintendent plan in advance where to set the flags, saving the greens unneeded wear and tear.

“Our main customers are pros from the PGA of America and golf course superintendents,” Schultz said. “This is the perfect place to show people our product and another step in our growth process.
“We continue see the emergence of top clubs using our product. We are seeing a change of technology in golf and we wanted to be a part of it.”


Crocs Golf

Crocs made tens of millions of dollars and became an international shoe icon with its trademark plastic clogs. But after 10 years of commercial success, they have launched a golf division with their familiar comfortable shoes with plastic cleats.
The new shoes will tap into the causal golfer who wants to play goes 1-2 times a month and then slip into another activity without changing their shoes.
In the first year, Crocs is projecting $20 to $30 million dollars in sales with comfort and style combining for sales and desirability.
“We need to make it easier for people to access the game and these stylish, comfortable shoes are just the way to do it,” said noted golf teacher Hank Haney, who designed the shoes and is an early endorser.
“If your feet hurt, you’re going to want to play more golf,” Haney said. “These are for shoes to and from the course.”

Martin Golf Appeal

Designer Rick Martin was one of the founding forces and creative minds behind upscale shirt maker Fairway and Greens, but now he has come out with his golf shirt design, Martin Golf Appeal.
The luxury design and attention to details is still the same as he continues his quest to make the perfect cotton shirt available at the finest golf shops in America starting in 2012.

Nike Fuel Band

Nike has always been innovative in golf and general sports gear and they have done it again with the new Nike Fuel Band. It tracks your different golf and sports activities with daily goal progress and readouts for your specific activities.

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